ABOUT CAT SCHWATRZ
Catherine (a.k.a. Cat) Schwartz is one of the foremost technology and social media Influencers known for appearing on TV, YouTube, radio and in print sharing her opinions and knowledge on tech, social media and the digital ins and outs of the entertainment industry. Her career path began as an OG Influencer in the tech space when Cat co-hosted a global, computer help call in TV show with Leo Laporte and Chris Pirillo, live 5 days a week on a network called TechTV (later G4). Here Schwartz acquired a significant fan base in the world of tech and gadgets, which she continues to grow. From there she became one of the first tech centric mommy blogger, The HiTechMommy, and was quickly welcomed as a regular guest-pert on The TODAY Show, which was a dream come true.
Educating modern parents on the newest and coolest gadgets via hundreds of media hits on talk shows across the country opened the door to Cat's digital marketing career. She soon found herself consistently working as a consultant to tens of fortune 100 & 500 companies on the positioning of product launches in the media and creating essential brand messaging and assets during high-buying times of the year via partnerships on Satellite Media Tours.
Heavy media exposure and her unique marketing skills attracted eBay’s corporate team therefore “The eBay Gadget & Toy Director”, a hybrid spokesperson-digital marketing role that included developing brand messaging, writing and directing official social media channels as well as appearing on camera as a representative came next for Catherine. It was at juncture Cat became an expert on understanding just how important developing, writing then delivering specific brand messaging points in the media truly is to brand clients.
Catherine's passion for working with start-ups came next during her years as "Creative Director" at WhoSay, the Creative Artists Agency incubated influencer network /celebrity network where Schwartz was responsible for onboarding then overseeing 300+ A and B list celebrity clients and Influencers, as well as working with the developers overseeing the implementation of client feature requests.
Next up Schwartz focused both becoming a Social Media and Influencer Marketing Professor at Relativity University in Los Angeles, as well as on helping A-List celebrity clients such as Jamie Foxx, Chris Bosh, Charlie Sheen, John Stamos and many more, on their digital footprint on a retainer basis via her boutique Technology Advisory / Digital Marketing company, The DGTL NTWRK.
All of Cat's skills converged and gave her a leg up in the Top Tier Social Media Influencer space when she began advising some of the most followed digital influencers on the planet, most of them Viners who lived at 1600 Vine at the time. Thanks to her time inside CAA, many of these new breed celebrities came to Cat when they needed advice on what to do when the platform was shut down. To this day she still advises those she helped so long ago such as KingBach, Amanda Cerny, Cameron Dallas, Logan Paul and Jake Paul, who thanked me in his book, “You Gotta Want It", pictured below along with a letter from Charlie Sheen's manager on the work Cat did for his show on FX, Anger Management.